In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love. The blue color communicates significance, importance, and confidence without creating somber or sinister feelings. This is where the corporate blue power suit and the blue uniforms of police officers and firefighter came from. Considered a highly corporate color, blue is often associated with intelligence, stability, unity, and conservatism. Too much blue can create feelings of melancholy, negativity, sadness, self-righteousness, and self-centeredness.
Too little blue brings about qualities of suspicion, depression, stubbornness, timidity, and unreliability. Blue gemstones are believed to aid in creating calm and relaxation in crisis situations or chaotic situations, to open the flow of communication between loved ones, to feel genuinely inspired, and to gain the courage to speak from the heart.
Different shades, tints, and hues of blue have different meanings. In nature, the sky and bodies of water are blue.
This gives it the additional psychological impression of clarity and cleanliness. Blue is a cool color mentally, which makes it very relaxing. Diplomats may wear blue suits or meet in blue rooms for this reason. Blue also works very effectively in bedrooms for people who have sleep disorders. Law enforcement personnel wear Blue uniforms intended to make us feel safe and protected. Wear blue or carry Blue stones and crystals when you need to present an argument that you want believed.
Two examples of pocket talismans are Aquamarine and Lapis. After all, Heaven knows! Blue crystals and stones bring the power of trust, sincerity, and responsible actions. Use blue crystals and stones when you want to facilitate true speaking and seeing. Blue is the color of the Throat Chakra — communication.
This has been expressed forever by the colour blue, which is really sky blue. People are less literal and more exploratory with blue… Blue is open, free, and peaceful. It will always stay blue. Cancel reply Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment. In fact, it loathes the idea of creating conflict. Regarded as one of the more reserved hues, blue is tight-lipped. A little planning goes a long way with the color blue. Since it enjoys order so much, blue can be rather controlling. For those who are seasoned perfectionists, the color blue understands you. Anxiety and worry are deceitful mistresses. While they seek to fill us with dread, the color blue serves to create the opposite effect.
Blue has no time for baseless fears. Blue inspires us to live in the present and bid farewell to our stress. By creating an air of serenity, it does just that. White space can be as important in a design as all the other creative elements. White tends to be the color used for website backgrounds as it ensures that your text is easy to read. Together with pastels, it can bring to mind spring and femininity; combined with simple black it becomes classic and minimalistic.
Gray is a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Gray is rarely the star of the show. Nintendo briefly favored a gray logo from to but has since gone back to its earlier red. Jewelry brand Swarovski does have a gray logo, although if you look at the website the version used there is black.
Use gray if you have a serious brand and you want to communicate the authority and stability of a corporate institution. Combine it with blue for the ultimate in conservatism and dependability. You may want to consider using gray as an alternative to white for a softer website background—or as an alternative to black text for a less harsh contrast and an easier read. So what happens when you bring them all together?
What feelings are evoked with multicolored designs? Well, while monochromatic branding can bring focus and style, colorful branding can show that a brand is playful, informal and creative. Google uses multiple colors in its logo to represent the playfulness of the brand.
An interesting case is ebay , which had a similarly colorful logo up until when it simplified its logo to one color in its marketing although the colored logo is still used on the website. Likewise, Apple evolved its logo from the multicolored striped apple to a sleeker silver one. Why choose one when you can choose them all?! Using many colors in your branding and designs can be a great way to stand out, show your playfulness and appeal to children or a more creative audience.
You can read more about these different color combinations in this article on color theory. Gold and silver are both precious metals, associated with riches and expensive jewelry. Often combined with black, adding a touch of glimmering metal can immediately give a brand that element of glamor. Gold is also the color of a winner, associated as it is with the medal for first place, and can represent success. Silver is cooler and a little less luxurious, coming in at second place but still representing grace and elegance.
Rolex uses a gold crown in its logo, while Lamborghini and Porsche use elements of gold as well. Clearly, gold is the color of luxury!
On the other hand, silver is used a lot in car logos— VW , Toyota , Hyundai , Nissan , Audi , Mercedes —where it denotes quality and workmanship.
Gold is essentially a shiny yellow, silver is shiny gray and bronze shiny brown. You can still suggest metallic tones on a website or in a logo using shading and highlighting but the full impact will be seen on printed materials where you can use a foil to get that metallic sheen. So there you go, an epic journey through colors and emotions. People may have personal preferences that override any deeper biological tendencies, cultures vary in their interpretations and there may be other things you want to take into consideration as well.
Now that you know the rules, you can play around with them and see what works for you. Feel free to break them, too, you crazy rebel you. Now that you know what each color means, do you want to know how to choose the perfect colors for your business? This article on choosing branding colors will teach you everything you need to know.
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