The marketing minds behind the beer have instead opted to funnel its dollars to raising awareness for the coronavirus vaccine. Seventeen T-Mobile spots have aired during the big game in the last 11 years. Oftentimes, T-Mobile's advertising has centered around its competition with rival Verizon. This year, T-Mobile may get a bigger buzz from a spot it released Friday that it says was rejected from the game due to a protected rights deal with Verizon, the NFL's official telco sponsor.
It depicts a flashback scene where poor cell phone service prompts Tom Brady to ditch retirement plans and head to the Tampa Bay Buccaneers with Rob Gronkowski. The Buccaneers will face off against Kansas City this weekend. In the last 11 years, Coca-Cola has aired 16 Super Bowl ads. Along with rival Pepsi, Coke is sitting out this year's game.
Hyundai has aired 14 commercials during the Super Bowl from to It's also among the companies sitting out the game this year. The car maker cited marketing priorities and the timing of upcoming launches for the decision. GoDaddy aired 12 Super Bowl ads over the last 11 years, but it didn't crack iSpot's list of the top spenders in the last five games. Read me a sexy audiobook in the bath, sweet prince! Just one more reason Dolly is an actual angel. Although Budweiser is out, Bud Light is in, combining spokespeople of commercials past to save the beer.
Rapper Lil Baby encourages hustlers to follow their dreams in this Rockstar Energy ad. That makes you a billionaire. In this ad, Chipotle goes for messaging over celebrity, providing aesthetically pleasing shots of black cows mooing, farmers picking peppers, and a child planting seeds while a brother and sister argue over sustainability. Now that Budweiser is out of the game, Sam Adams reimagines its iconic Clydesdales wreaking havoc on Boston.
Wicked smaht. In this Pringles ad, rescuers are too distracted by stacking the chips to save stranded astronauts. Super Bowl newcomer Vroom. Yep, remember them? In this spot, the Romos eat huge sandwiches, sleep on super-tall beds, and drive monster trucks, all in the name of Skechers Max Cushioning Sneakers.
According to TurboTax, you can apparently get tax credits due to old age, nice trees, or alien visitors. Logitech apparently made so much money selling keyboards, mouses, and PC webcams during the pandemic, it could afford its first-ever Super Bowl spot, a partnership with Lil Nas X, who is no stranger to big-game ads.
Nick Jonas is giving us JoBros diabetes-song vibes in this ad for Dexcom, a glucose-monitoring system for people with diabetes that works without finger-pricking. In its series of pro-America commercials, WeatherTech once again utilizes its own employees to highlight its products.
Plus, a mom on the go? The popularity of the tiny horse is here to stay, as Maya Rudolph rides on up to pay for cowboy boots in this commercial for Swedish bank Klarna. NBC is also seeing interest from new categories, like marketers of cryptocurrencies and digital wallets.
The executive suggested the network was holding its remaining inventory close to the vest in hopes of finding the best way to fully monetize it, but noted that he expected to sell out in coming weeks.
The surge in interest seen by NBC is being mirrored by demand at other media outlets. It will take place while NBC is also broadcasting the Winter Olympics from Beijing, meaning the network is pressing behind the scenes for advertisers do do bigger deals that link both events. Fox bucked the trend in when it wrapped sales for its broadcast of Super Bowl LIV in November of the previous year. Depending on how NBC handles its current process, it may put a bow on its work for the gridiron classic sooner than that.
Home TV News. Sep 8, am PT. By Brian Steinberg Plus Icon. See All. More From Our Brands. Rolling Stone U.
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